Domain Market Growth

Great changes and opportunity are evident within the patterns of domain investment online recently. Larger companies have been making some bold movies investing in alternative domain extensions as we've seen over the past year with Overstock.com developing O.co and Visa now developing V.Me.  Although companies appear to be  maintaining their properties within the .com extension it could very well be that some simple diversification and inclusion of multiple domains within a portfolio is the way of the future.

Broaden your online marketing streams with multiple points of entry online.  Developing a marketing strategy that involves having more than one website and ways to approach customers is a very smart idea.  If this involves several brands you can easily look at other growing and popular extensions to break into in order to raise the awareness of your online presence and brand with your customer.

.Pro offers a brand enhancement while not entirely changing your image online.  This is sort of a unique thing about the .pro extension that I hadn't really considered until now. Many brands utilize pro within their brands already.  Etrade for example offers etrade pro as an enhanced trading platform.  If you visit their website you can see that they are even advertising a mobile pro app for the android.  The point here is that for any brand to adopt the use of .pro doesn't really adversly effect the main .com brand, but offers an enhanced version of that brand.

Marketing is about increasing your perception and public image and a professional domain can do just that. Adding a professional extension to your brand only enhances your marketability online.   nike.com  and nike.pro are great examples of how owning a .pro only enhances a brand. Both extensions work towards building the root word and broadcast an enhanced brand to a greater audience of customers.

It amazes me that the .pro extension is not growing incredibly fast.  Although professional domains are on a slow growth chart in the right direction month after month It is a real surprise to me that this hasn't blown through the roof with speculative interest. Whether you want to argue that the exclusivity of the domain has tampered with the growth or the registration requirements it still is mind boggling.

Great potential involves some degree of risk.  The domain market offers some of the greatest money making opportunities within our time. Even the stock market can't offer the returns that month after month domain sales have generated for investors online.   Its amazing to me that somebody bought meet.me at auction for 8K and turned around and sold it for over 400K. Well this is possible online and certainly is the driving factor for a greater amount of people to be investing in domains online. 

In sum, no matter what domain you choose to invest in., expanding your growth through diversifying your interest in good alternative extensions is a great online marketing strategy. It should be more than purely a defensive move where companies are basically forwarding to their main address as I think its better served to develop multiple websites online rather just point all domains to one.  If you'd like more assistance in finding a domain name right for you consider the domains listed within our pro store of domain names that include a variety of premium one word domains online.